Why are people willing to fork over more money to buy foods grown organically? It is because in recent years, people have started to uncover the truth about the food industry. Most people in America now know about how foods are routinely modified genetically. Plus it is no secret that plenty of chemicals are used in the growing of non-organic foods. Therefore, it can be said that people are willing to pay more for organic foods in order to keep the unhealthy stuff off of their dinner plates.